United Nations agencies have commenced a women and girls’ empowerment campaign in Zimbabwe through the Spotlight Initiative.
The Spotlight Initiative is a global, multi-year partnership between the EU and the United Nations to eliminate all forms of violence against women and girls.
The EU-funded campaign was launched in response to a research report that one in three Zimbabwean women between the ages of 15 and 49 experience physical violence in their lifetime, while one in four experience sexual violence.
Designed to reach 11 million people, including rural women and girls, persons living with disabilities and HIV, the four-year project aims to ensure that all women and girls benefit from adequate legislation and policies.
It also aims to ensure they benefit from gender-responsive institutions, violence prevention programmes, essential services, comparable and reliable data, a strong social movement against violence as well as harmful practices at the national and sub-national levels.
The campaign, according to a UN communique, will spread messages intended to end violence against women and girls through visual and digital means.
‘In addition, the campaign includes animated and static messages in video and electronic format that highlight the fact that ending gender-based violence is everyone’s responsibility’, the communiqué read.
‘The campaign will be featured on all UN in Zimbabwe social media platforms as part of the effort to make advocacy for women and girl empowerment and the fight against sexual and gender-based violence a yearlong commitment’.
Other channels such as radio, television and messaging platforms will also be used to amplify the messages of the campaign.
In partnership with the Ministry of Women Affairs and civil society organisations, the UN Resident Coordinator, Maria Ribeiro, will lead UN Women, International Labour Organisation (ILO), United Nations Developments Programme (UNDP), and United Nations Education Scientific and Cultural Organisation (UNESCO).
Others are United Nations Population Fund (UNFPA) and United Nations International Children’s Emergency Fund (UNICEF).
Source: New Zimbabwe
Photo source: UN Women