Media Academy for Journalism and Communication (MAJaC) has launched a D3.7 million dalasi communications project for civil society organisations (CSOs) in The Gambia.
Development Diaries understands that the project, tagged ‘Empowering Civil Society Advocacy’ (ECSA), will accommodate 16 beneficiaries under a six-month training programme.
Representative of The Gambia Press Union (GPU), Lamin Jahateh, said that the project was a big one, which shows a manifestation that MAJaC was growing both in depth and scope.
‘The mandate of MAJaC when it was being established at the time, about a decade ago, was to help GPU to fulfil one of its key mandates: which is the professionalisation of the Gambian media’, Jahateh said.
He noted that this could be achieved through capacity building to ensure the professionals in the media industry are well trained.
Jahateh noted that it was important that MAJaC continues to grow and widen its horizon.
‘One of the biggest collaborators of the media is the civil society because both sectors are often interested in the same things, which include accountability, transparency, and/or holding the government accountable to the people’, he said.
‘With this project, as I was made to understand, the civil society players will be trained on communications.
‘We know strategic communications is very key in this day and age now. It is not what you do, it is how you communicate what you do and how people understand what you communicate that makes the difference.
‘And this project is going to help civil society players to better project what they do, to better explain what they do and to even better communicate’.
Managing Director of MAJaC Sang Mendy said the project, funded by the Danish-based Civil Society in Development (CISU), aims to empower civil society organisations by offering them communications and advocacy training.
He noted that most of the ministries and other institutions in the country have common challenges, which include the absence of a communication strategy or a communications plan, poor documentation strategy, limited capacity for the generation of content ideas, and content collection.
Photo source: Media Academy for Journalism and Communication